There has been some shaking going on in the world of Search Engine Optimization. Resident industry giant Google has been tinkering with a new way to perform search and present its subsequent search results. They've dubbed this latest attempt to stir up the search world, Universal Search.

Universal Search has been causing quite a stir in the SEO community for a very simple reason - the new SERPs have the potential to wreck the current site rankings of many pages.

While it hasn't been fully rolled out throughout the Google engine, it has been popping up on more and more current searches. However, Google is notorious for trying new idaes, listening for feedback, and proceeding or cancelling as need be. But for the here and now, more and more searches are returning more than your usual 10 web results. More and more searches are returning video and image links along with the sponsored and organic web results. Of course, that means the new format moves everything around, leaving even less room for your site to appear in the Top 10.

So what's a website to do?

Well, we think we've got a pretty good idea. Instead of cowering from this new and possibly permanent change to search, why don't we embrace it? More than that, why don't we take advantage of it? To that end, in an attempt to reach an ever expanding range of clients, Str8jacket is embracing a new form of advertising - the online commercial or "webmercial". The following video is our first ever webmercial. Think about it. The Internet is the focal point of billions of eyes and brains every day. Why not take advantage of that fact and target them directly? Let's create a new advertising medium and use online video to gain market share!

As of August 27, Google's Universal Search is alive and well and Str8jacket has made our mark. It would appear our little web-mercial has made a rather large impact.

If you go to Google and search for "atlanta seo copy", you should notice a couple of things.

First, Str8jacket is in the Number 1 spot.

Second, Str8jacket is in the Number 2 spot.

Third, the short, "Atlanta Copywriter" webmercial is in the Number 3 spot.

That third spot is important. That third spot is proof positive that Google has officially unleashed its Universal Search and it is currently working its way though the Internet.

That third spot is also Str8jakcet leading the charge to grab Universal Search by the horns and wrestle it to the ground. And we did just that.