:: Search Engine Copywriting

They're out there looking for your site. Are they finding it?

Search Engine copy (SEO copy) is, quite simply, the most cost effective and efficient form of Search Engine Optimization. There is no bidding on keywords or placement. There is nothing going on behind the scenes. No hocus pocus. It is simply your site doing its job - creating durable search engine results by driving traffic through informative, yet specifically targeted content.

Is your site a little bland? Maybe not quite as informative as you'd like? Then you could use some professional website copywriting.

Website copy is the actual text on your site. Using the information you provide, as well as our own independent research, we create powerful, persuasive copy to drive traffic and promote your call to action.

Why do use a particular toothpaste? Why do you drive the car you drive? Advertising plays a big part.

The brand statement that makes you want to purchase a product or use a particular service. The funny little phrase or informative paragraph from a magazine ad. It's all Advertising copywriting (ad copy). It's the words that draw you in and make a product or service a part of your life. Advertising copy is powerful and it's effective and it has the ability to make your readers want what you're offering.

Do you need to get the word out? Does the world need to know about your latest product or your most recent achievement? Then you need a Press Release.

Many news stories and promotional campaigns start with a simple press release. You give us the information on your specific happening. Then we create a newsworthy article you can then submit all over - everywhere from your local paper to the hundreds of Internet news sites.

Every product does not necessarily sell itself. Many need a helping hand and that's why you need Catalog copywriting.

Catalog copywriting is likely one of the most overlooked, yet incredibly important marketing tools available. It's not easy. In most cases, you've got a very small character limit on what you can write. You've seen a catalog. There's not a lot of room there. That makes each word all the more critical, because you need to say a lot in a very little space.

Are your products featured on the Comparison Shopping Engines? They should be.

Data Feed Optimization (DFO) is very much a blend of Search Engine Optimization and Catalog copywriting. You've got a limited amount of space, yet need to appeal to a variety of potential customers. Data Feed Optimization takes the punch of catalog copy and the artistry of SEO and moves your products to the top of the list on sites like Yahoo! Shopping and Google Products.